Author: Amay Patare

The 15th edition of the IPL has once again seen a flurry of activity amongst advertisers where everyone wants to jump on the bandwagon and cash in on the frenzy. As per data available from TAM Sports, a division of TAM Media Research the average ad volume per channel saw a 3% rise in this season over the previous season. The top five categories of advertisers together accounted for 40% of ad volumes in IPL15 with four being from the e-commerce sector including gaming, education, wallets and online shopping. However, unlike other times when advertising and media buying agencies look…

The healthcare segment in the last few decades has seen myriad challenges. The aging population, fund scarcity, limited resources, and unreasonable pressure on the healthcare workers are some of them that have contributed to adding a digital equation to the healthcare sector. NetRack – iPDU Need for digital infrastructure Digitalization of healthcare ensured digital innovation and the continued wellbeing of patients with the help of the Internet of Medical Things (IoMT), telehealth, and AI-driven diagnostic tools. This enhanced the need for digital infrastructure considering the criticality of the sector that cannot afford any downtime of the server. According to secondary…

BJPs leader Parminder Singh Brar has welcomed Prime Minister Narendra Modis announcement to observe the martyrdom day of the Chhotte Sahibzade of Guru Gobind Singh Sahib ji as Veer Bal Diwas and thanked the Prime Minister for this announcement. Veer Bal Diwas In a statement issued here today, Brar said that the Prime Minister has announced that every year on 26th December, Veer Bal Diwas will be observed in the name of Sahibzadas of Guru Gobind Singh Sahib. He said that for a long time there was a demand from the country and abroad from the Sikh community that the…

As customer expectations changed due to the COVID, homes began to incorporate specialised places for a home office, exercise, and study. Customers are clamouring for larger homes or locations to live a healthy lifestyle. In Gurugram, too, the development could not go overlooked. More than 34% of respondents in a CII-ANAROCK Consumer Sentiment Survey said they were shopping for properties in major cities between INR 90 lakh and INR 2.5 crore. Reshaping Gurugram’s realty market through resort-like to farm experiences The luxury segment, a niche industry, is dominated by well-heeled buyers looking for a different kind of escape from everyday…

Ikonz, a first-of-its-kind aggregator and India’s only platform for digital IP monetization is doing what it does best; putting fuel to the fire. The fire being the rapidly growing blockchain segment that has grown from basic crypto solutions, to modern NFTs, and even the upcoming metaverse, and Ikonz ensures all iconic IP owners get a taste of their vast experience in such future technologies. Ikonz, operating in stealth mode since August 2021, aims to ramp up IP aggression and bring together 50% of India’s premium entertainment IPs under a single banner within 12-18 months. This means going after not just…

Raising the bar higher and shattering all records, India’s largest music label and movie studio, T-Series has crossed the milestone of 200 Million subscribers on YouTube, the first ever channel across the world to do so. The achievement comes after T-Series witnessed a remarkable growth, churning out not only finest music but also a wide range of films under its banner. With a cumulative of 29 channels across languages and genres, the total subscriber base for the T-Series network is more than 383 million with over 718 billion views. From Left to Right: Bhushan Kumar, Chairman and Managing Director of…

It is no secret that the Greek God of Bollywood, Hrithik Roshan is a fitness freak. He certainly has one of the most enchanting personalities in Bollywood and has an envious physique even at the age of 46. He says, “Fitness begins with initiative and continues with consistency. The six pack abs are a by-product of being healthy.” Mayur Gharat Now it may not be everyone’s goal to have six pack abs, but it certainly should be everyone’s goal to be healthy. It improves the overall quality of life. Taking an inspiration from actors Hrithik Roshan and Akshay Kumar’s fitness,…

The COVID-19 second wave has revealed the glaring gaps in our healthcare system and very crucial is that the Indian healthcare system is socially automated, in order for each member of the society to have fair access to healthcare resources and consultancy. With a lower doctor-patient ratio (1:1000), issues in last-mile healthcare delivery and the lack of qualified doctors in rural & semi-urban areas, the Indian healthcare delivery system truly does need a revolution. As of today, there is no effective, proven way for healthcare professionals to find, consult, and transact with each other online through a secure and seamless…

17th April, is observed as World Hemophilia Day and in an effort to raise awareness about Hemophilia in India. Hemophilia Federation India (HFI) recently organized the “National Hemophilia Management Summit”. Keeping in mind the COVID-19 pandemic in the country, the summit was held virtually in collaboration with patients, doctors and policymakers of India with support from Roche. Online National Hemophilia Management Meet – April 2021 The summit presents a major opportunity for valuable exchange of information between the representatives of the public health and the Hemophilia Community of the country and will be streamed on YT and FB. The message…

Party President Dr. Ra. Arjunamurthy releases the election manifesto of IMMK IMMK’s Unique project ‘Pasu-My Puratchi’ to deliver 500 ml – 1 litre of free milk for the family cardholders daily The India Makkal Munnetra Katchi (IMMK) has stirred quite an expectation in the upcoming 2021 State Assembly Elections. The IMMK party unveiled its ‘Robot’ symbol and released the election manifesto in the event held in Chennai recently. Dr. Ra. Arjunamurthy, Party President, IMMK released the election manifesto in the press meet, Chennai on 9th March. The first copy was received by Ms. Yamunasri, Viluppuram Dt Secretary, IMMK Dr. Ra.…